Posts Tagged ‘creative habits’

25 SURE-FIRE WAYS TO KILL CREATIVITY IN YOUR EMPLOYEES

 

kill creativity

1) Never, ever examine yourself or your company.

2) Whatever it is you do, do it over and over and over and over again.

3) Never look at what your business, market, or competition is doing.

4) Never tolerate any suggestion that implies that you or your management system may contribute to a problem.

5) Never change your plans.

6) Keep company goals vague.

7) Do not be accessible to your employees. Always keep your door closed. Use body language to show that you’re not to be disturbed.

8) Never wander around the company to see how people are doing.

9) Never hire smart people. Turn down all applicants who are curious or who are looking for challenges. Instead look for applicants who are good-looking, make good impressions, and are looking for a steady paycheck.
10) Discourage all questions.

11) Have lots of structured meetings. Kill ideas immediately as they are offered with comments like: “It’ll never work,” “It cost too much,” “It’s been tried before,” “If it was any good, someone else would have done it, “Get a committee to look into it,” I’ll get back to you,” “Yes, but…,” or try giving dirty looks or silence. If a meeting should produce an idea that you can’t kill, demand instant documentation and cost estimates. Require prior assurance that the idea will succeed and let everyone know that their career is “on the line.”

12) Never offer meaningful incentives or rewards for new ideas.

13) Never allow people to loosen up. Something happens when people arouse their playful sides, they start coming up with ideas. Keep things solemn.

14) Discourage all initiative. Tell people exactly how to do their jobs. If you hire the right people, you won’t have this problem. The right applicant is one who is most comfortable working within the “box.”

15) Put up a “suggestion” box, and then do not provide any feedback whatsoever.

16) Cultivate blandness. Discourage anything that might excite employees about their work.

17) Promote your most obedient company men and women as high and as fast as you can. Make them highly visible by awarding them company cars, titles, parking spaces, special bonuses, and other perks.

18) If someone offers an idea, tell them it’s irrelevant.
If they prove it’s relevant, tell them it can’t work.
If they prove it can work, tell them it’s dangerous.
If they prove it’s safe, tell them it’s unsellable.
If they prove it’s sellable, tell them you’ll create a committee to study it. Make sure no one with real power is on the committee. This way no one with real clout will push it.

19) If someone wants to try something new, remind them of all their past failures and mistakes.

20) If you notice someone becoming preoccupied with a problem, tell them to think about it on their own time, but not yours.

21) Laugh at anyone who says they have a gut feeling, intuitive sense, or hunch about something.

22) Send lots of memos and copies to everyone about the importance of playing it safe. When you play not to lose, you don’t have to worry about taking risks, innovating or confronting challenges.

23) Attend outside seminars that are designed to change the way you think. Then hold a meeting with your employees, and make noises about the need for innovation, creative-thinking, and risk-taking. Praise these as abstract “notions,” and, then don’t change a thing about the way you manage or reward people.

24) Do not buy or read my book Thinkertoys (A Handbook of Creative Thinking Techniques).
http://www.amazon.com/Thinkertoys-Handbook-Creative-Thinking-Techniques-Edition/dp/1580087736/ref=pd_sim_b_1?ie=UTF8&refRID=0T6TTX3RDA7VQ9NEJR5C If an employee mentions it, walk away, without comment, as fast as possible.

25) When your company is no longer competitive, make sure your employees realize that the collapse of the company was beyond your control. Blame it on the recession, the global economy, the government, unfair practices of suppliers, unethical customers or global warming.
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Michael Michalko

Creative Thinking Expert
http://www.creativethinking.net

If You Always Think the Way You Always Think, You’ll Always Get What You’ve Always Got

thinking the same

Here is an easy exercise that must be done in your head only. Do not use paper and pencil or a calculator. Try to add up the following numbers as quickly as you can. Take 1000 and add 40 to it. Now add another 1000. Now add 30. Add another 1000. Now add 20. Now add another 1000. Now add 10. What is the total?

Our confidence in our ability to add according to the way we were taught in base ten encourages us to process the information this way and jump to a conclusion. If your total is 5,000, then you are wrong. 96% of people who add these simple numbers get the wrong answer. The numbers are arranged in such a way to set people up to get the wrong answer when adding using base ten. The correct answer is 4,100.

Human nature is such that when we assume we know how to do something, we perform the act without much thought about the assumptions we make. History is replete with thousands of examples of what happens when people become cognitively lazy and don’t challenge assumptions.

In 1968, the Swiss dominated the watch industry. Enterprising Swiss inventors invented the electronic watch movement at their research institute in Neuchatel, Switzerland. It was rejected by every Swiss watch manufacturer. Based on their past experiences in the industry, they assumed this couldn’t possibly be a watch, because it had no gears or springs. Seiko took one look at this invention and took over the world watch market.

When Univac invented the computer, they refused to talk to business people who inquired about it, because the computer was invented for scientists they assumed it had no business applications. Then along came IBM and dominated the market. IBM, itself, once said that according to their past experiences in the computer market, they assumed that there was virtually no market for the personal computer. In fact, they said they were absolutely certain there were no more than five or six people in the entire world who had need for a personal computer. And along came Apple.

When Fred Smith started Federal Express, virtually every delivery expert in the U.S., doomed his enterprise to failure. Based on their experiences in the industry, no one, they assumed, would pay a fancy price for speed and reliability.

Chester Carlson invented xerography in 1938. Virtually every major corporation, including IBM and Kodak, scoffed at his idea and turned him down. They assumed that since carbon paper was cheap and plentiful, who in their right mind would buy an expensive copier. A group of people created a small company funded by open-minded investors that eventually became Xerox. The investors all became multi-millionaires. When was the last time you saw carbon paper?
Once we think we know how something should be done, we keep doing it, then we teach others to do it the same way, and they in turn teach others until eventually you reach a point where no one remembers why something is done a certain way but we keep doing it anyway.

This human behavior of not challenging assumptions reminds me of an experiment with monkeys that I heard about some years back. Purportedly, it was from a book “Progress in Primatology” by D. Starek, R. Schneider, and H. Kuhn which is about research on the cultural acquisition of specific learned responses among rhesus monkeys.

A Tale of Five Monkeys

They started with a cage containing five monkeys. Inside the cage, they hung a banana on a string with a set of stairs placed under it. Before long, a monkey went to the stairs and started to climb towards the banana. As soon as he started up the stairs, the psychologists sprayed all of the other monkeys with ice cold water. After a while, another monkey made an attempt to obtain the banana. As soon as his foot touched the stairs, all of the other monkeys were sprayed with ice cold water. It’s wasn’t long before all of the other monkeys would physically prevent any monkey from climbing the stairs.

Now, the psychologists shut off the cold water, removed one monkey from the cage and replaced it with a new one. The new monkey saw the banana and started to climb the stairs. To his surprise and horror, all of the other monkeys attacked him. After another attempt and attack, he discovered that if he tried to climb the stairs, he would be assaulted.

Next they removed another of the original five monkeys and replaced it with a new one. The newcomer went to the stairs and was attacked. The previous newcomer took part in the punishment with enthusiasm! Likewise, they replaced a third original monkey with a new one, then a fourth, then the fifth. Every time the newest monkey tried to climb the stairs, he was attacked.

The monkeys had no idea why they were not permitted to climb the stairs or why they were beating any monkey that tried. After replacing all the original monkeys, none of the remaining monkeys had ever been sprayed with cold water. Nevertheless, no monkey ever again approached the stairs to try for the banana. Why not? Because as far as they know that’s the way it’s always been around here.

red eggWe automatically accept what we are taught and exclude all other lines of thought. The same thing happens when we see something odd or unusual in our experiences. We tend to accept whatever explanation someone with experience tells us. This kind of thinking reminds me of herring gulls. Herring gulls have a drive to remove all red objects from their nest. They also have a drive to retrieve any egg that rolls away from the nest. If you place a red egg in the nest, when the gull returns she will push it out, then roll it back in, then push it out again, only to retrieve it once more.
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Discover how to change your thinking patterns and provoke creative ways of focusing on the information in different ways and different ways of interpreting what you’re focusing on by reading Michael’s new book Creative Thinkering: Putting Your Imagination to Work. http://www.creativethinking.net

Idea Quotas

Idea Quotas

Ask the average adult for ideas and you will be amazed at how few ideas they have. For example, ask a friend to come up with alternative uses for the common brick and my hunch is your friend may come up with not many, perhaps, three or four.

However, if I asked you to come up with sixty uses for the common brick as fast as you can, this forces you to come with 60 ideas. By forcing yourself to meet a quota, you put your internal critic on hold and write everything down, including the obvious and weak. The first third will be the same-old, same-old ideas you always get. These ideas are the familiar and safe responses that lie closest to your consciousness, and therefore, are naturally thought of first. The second third will be more interesting and the last third will show more insight, curiosity and complexity because now you are stretching your imagination.

To meet your quota, you find yourself listing all the usual uses (build a wall, fireplace, outdoor barbeque and so on) as well as listing everything that comes to mind (anchor, projectile in riots, ballast, a tool for leveling dirt, material for sculptures, doorstop, device to hold down newspapers, a portable step to carry with you so you can stand on it in crowds, stone crab cracker and so on) as you stretch your imagination to meet your quota. A quota allows you to generate more imaginative alternatives than you otherwise would.

The mind is like the universe. You have billions of bits of thoughts, observations, and information floating around in your conscious and subconscious mind, totally unobserved, with each bit presenting a multitude of possibilities which evolve and change over time. These thoughts are in multiple states such as words, phrases, metaphors, images, feelings, dreams, symbols, abstractions, voices, and so on. Particles of thought pop up out of nothingness and become entangled with other thoughts influencing each other instantaneously.

Just as subatomic particles do not exist unless observed, your subconscious thoughts do not exist until observed. In other words, there is no thought independent of you, the observer. When you are brainstorming for ideas and have a thought, the value of that thought depends upon how you interact with it. If you are an analytical thinker and automatically classify thoughts as irrelevant or unrelated, you are crippling your potential for creative ideas and solutions.

We are taught to be exclusionary thinkers, which means we exclude anything that is not immediately related to our subject. If there is any ambiguity, the average person will invariably censor it and the thought dissipates back into nothingness. This exclusionary way of thinking is how we lost our natural capacity to spontaneously generate ideas.

This is why the average person produces only a handful of ideas when brainstorming; whereas, a creative genius will produce great quantities of ideas. Thomas Edison, for example, created 3000 different ideas for a lighting system before he stepped back to evaluate them for practicality and profitability. All geniuses produce great quantities of ideas because they uncritically search for all possible alternatives. Albert Einstein was asked once what the difference was between him and the average person, he answered “If you ask the average person to find a needle in a haystack, he or she will stop when they find a needle. I, on the other hand, will go through the entire haystack looking for all the possible needles.

You give value to your thoughts when you interact with them and accept them uncritically. Once observed and accepted, thoughts become loose and move freely around in your subconscious mind. The more work you put into thinking about a problem, the more thoughts and bits of information you set in random motion. Your subconscious mind never rests. When you quit thinking about the subject, your thoughts keep colliding, combining, recombining and making associations. Eventually bits of thoughts and information will become entangled and create a novel idea which will bubble up into your consciousness when you least expect it.

A footwear designer looked to create a new concept for high heel shoes. Specifically, he wanted something to differentiate his high heel shoes from the traditional shoes. He listed well over 200 ideas, including many outrageous ideas such as shoes that make sounds, invisible high heels, high heels that light up when they contact the ground, and so on. The one theme of his many ideas that intrigued him was “sound.” This inspired him to design shoes to emit sounds as if the wearer was walking on a giant piano, through water, or on crunchy snow.
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(Michael Michalko is the author of Thinkertoys: A Handbook of Creative Thinking Techniques; Cracking Creativity: The Thinking Strategies of Creative Geniuses; and Thinkpak: A Brainstorming Card Deck. His new book Creative Thinkering: Putting Your Imagination to Work has just been released. http://www.creativethinking.net)