Posts Tagged ‘creative geniuses’

A LESSON IN CREATIVE THINKING FROM VINCENT VAN GOGH

INDIVIDUAL CREATIVITY

What would you think of someone who said, “I would like to have a cat provided it barked”?

The common desire to achieve or create great things provided it’s something that can be easily willed or wished is precisely equivalent. The principles of behavior that lead to great accomplishments are no less rigid than the biological principles that determine the characteristics of cats. Consider, for example, the life of Vincent Willem van Gogh.

He is generally considered to be one of history’s greatest artists and had a far-reaching influence on 20th-century art. His artistic accomplishments are not an accident, not a result of some easily magic trick or secret, but a consequence of his nature to work persistently on his art every day. He revered “the doing” in art. He wrote about his hard work many times to his brother Theo. In a letter he sent Theo in 1885 he stated that one can only improve by working on your art, and many people are more remarkably clever and talented than him, but what use is it if they do not work at it.

He did not begin painting until his late twenties, completing many of his best-known works during the last two years of his life. In the first years of his career, van Gogh displayed no natural talent. David Sweetman’s biography “Van Gogh: His Life and His Art” gives a detailed description of his intention to be an artist and his insatiable capacity for hard work to become one. He turned himself into an artist by acting like an artist and going through the motions by turning out mostly bad innumerable rough sketches, day and night. In Van Gogh’s own words he said, “In spite of everything I shall rise again and take up my pencil and draw and draw.”

He received mild encouragement from his cousin, Anton Mauve, who supplied him with his first set of watercolors. Mauve was a successful artist and gave Vincent some basic instructions in painting. Their relationship was short-lived, however, as Vincent was incapable of receiving criticism of his art from Mauve. Mauve even went to Vincent’s father and told him it would be better for Vincent to stop attempting to be an artist and find another occupation that better suited his talent. It was then that Vincent unveiled what art critics label as his first “masterpiece,” The Potato Eaters.

He turned himself into an artist by acting like an artist and going through the motions by turning out mostly bad innumerable rough sketches, day and night.

LESSON #1 STOP WAITING AND TAKE ACTION

The lesson about creative thinking I learned from Van Gogh is action. Just do it. Stop waiting and start working toward what you want. What we think, or what we know, or what we believe something is, in the end, of no consequence. The only consequence is what we actually do. In Van Gogh’s own words “Just slap anything on when you see a blank canvas staring you in the face like some imbecile. You don’t know how paralyzing that is, that stare of a blank canvas is, which says to the painter, “You can’t do a thing.” The canvas has an idiotic stare and mesmerizes some painters so much that they turn into idiots themselves. Many painters are afraid in front of the blank canvas, but the blank canvas is afraid of the real, passionate painter who dares and who has broken the spell of ‘you can’t’ once and for all by getting to work and painting.”

It was very difficult at times, but he believed nobody can do as he wishes in the beginning when you start but everything will be all right in the end. Each day he made every effort to improve because he knew making beautiful paintings meant painstaking work, disappointment and perseverance. In the end, Van Gogh produced 2000 works of art between 1880 and 1890 (1100 paintings and 900 sketches). That’s 4 works of art a week for a decade, and he didn’t start making art until his mid-twenties.

LESSON #2 COMMIT AND GO THROUGH THE MOTIONS

Van Gogh taught me to commit myself to a desire and go through the motions of working toward accomplishing it. His advice was if you do nothing, you are nothing. You must keep working and keep working come what may. Even when your final goal is not clear, the goal will become clearer and will emerge slowly but surely, much as the rough drawing turns into a sketch, and the sketch into a painting through the serious work done on it and through the elaboration of the original vague idea and through the consolidation of your fleeting and passing thoughts on it as you work.

Think of the first airplane. On December 8, 1903, Samuel Pierpont Langley, a leading government-funded scientist, launched with much fanfare his flying machine on the Potomac. It plummeted into the river. Nine days later, Orville and Wilbur got the first plane off the ground. Why did these bicycle mechanics succeed when a famous scientist failed? It was because Langley did the mental work and hired other people to build and execute his intellectual design for him.

LESSON #3 DO YOUR OWN WORK

The Wright brothers did their own work. When they were working and producing creative ideas and products they were replenishing neurotransmitters which are linked to genes that are being turned on and turned off in response to what the brain is doing, which in turn is responding to challenges. When they constantly worked on their idea and learned through trial and error, they were energizing their brains by increasing the number of contacts between neurons. The more times they act, the longer they worked the more active their brains became and the more creative they became.

Their creative brains made them aware of the range of many potentials for each adjustment they built into their design. Their personal observations of the many alternative potentials led them to constantly change and modify their ideas that created the airplane.

When they constantly worked on their idea and learned through trial and error, they were energizing their brains by increasing the number of contacts between neurons.

I like to metaphorically compare working toward a desired goal such the goals of Van Gogh and the Wright brothers to weight lifting.  If you want to build muscles you lift weights. If the weight is heavy enough it’s going to damage the muscles. That damage creates a chemical cascade and reaches into the nuclei of your muscle cells, and turns on genes that make proteins and build up muscle fibers. Those genes are only turned on in response to some environmental challenge. That’s why you’ve got to keep lifting heavier and heavier weights. The phrase, “No pain no gain,” is literally true in this case. Interaction with the environment turns on certain genes which otherwise wouldn’t be turned on; in fact, they will be turned off if certain challenges aren’t being faced.

LESSON #4 DON’T WAIT FOR PERFECT MOMENTS

Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful. We are what we repeatedly do.

START NOW

To get a feel for how powerful the simple act of just starting something creative and working on it is, try the following thought experiment.

THOUGHT EXPERIMENT

Take out a sheet of paper and at least ten items, money, credit cards, keys, coins, etc. Your task is to create an assemblage that metaphorically represents you.

Here are the guidelines:

1.         In your mind, imagine an assemblage that metaphorically represents you. Do not think about the materials you have in hand. Instead think about the shape you would like your assemblage to have. What are the rhythms you want? The texture? Where would you want it to be active? Passive? Where do things overlap and where are they isolated? Think in general and overall pictures, and leave out the details. Do not think about great art; just think about who you are and what how you can represent yourself metaphorically.

2.         Now form a more specific idea of the final assemblage. As you look at the paper, imagine the specific assemblage you want to create. Make sure you’ve formed this image before you move to the next step.

3.         Place the items on the paper. Since the composing stage is already done, it’s time to bring your creation into physical existence. How closely did it come to your conception? Become a critic for the assemblage. Look at it for its own sake, independent of the fact that you have created it. Take the items off and go through the same procedures. Make the assemblage again.

4.         By conceptualizing and using materials you had on hand, you created an artistic assemblage from nothing.

5.         If you performed this exercise every day with different objects for five to ten straight days you will find yourself becoming an artist who specializes in rearranging unrelated objects into art. It is the activity that turns on the synaptic transmissions in your brain that turn on the genes that are linked to what you are doing, which is responding to an environmental challenge (i.e., the making of an assemblage).

Michael Michalko

Michelangelo’s Perspective on Sculpting that Created the Masterpiece Sculpture David

DAVID

Michelangelo’s masterpiece sculpture, David, revealed his ability to do what others could not. Back in 1463 the authorities of the cathedral of Florence acquired a sixteen-foot-high chunk of white marble to be carved into a sculpture. Two well-known sculptors worked on the piece for months and gave up, and the mangled block was put in storage. Forty years later, Michelangelo took what the mangled marble as it now existed and sculpted David within eighteen months.

Sculptors in the 1400’s believed that you had to have a preconceived idea of what the sculpture will be. Then you use modeling clay to make models of your idea. Then you forcefully sculpt the marble to match your clay model. You build a clay model from the idea and use the model as a blueprint for the finished product.

Michelangelo took a different perspective. He considered the process of modeling in clay an “adding on” something to the marble that was not inherent in the stone itself. Michelangelo once wrote that a true and pure work of sculpture — by definition, one that is cut, not cast or modeled – should, as much as possible, retain much of the original form of the stone block and should so avoid projections and separation of parts into something it is not.

In a letter from 1549, Michelangelo defined sculpture as the art of “taking away” not that of “adding on.” Michelangelo’s choice of marble block was key to his sculptural process. He believed that the form was already imprisoned in the stone and only needed to be discovered by the artist by taking away what was not needed to free the form.

Michelangelo’s genius was seeing what everyone else was seeing but thinking what no one else has thought. By thinking about the nature of sculpture from a different perspective, he came at his work from a new direction that resulted in the creation of “David,” which many regard as the greatest sculpture in the history of the world.

What can we learn from Michelangelo? How can we force ourselves to look at things the way he studied blocks of marble? What can we take away something from our subject to create a new perspective? Think, for a moment, about your subject. What assumptions are you making? What would happen if you took something away?

For example, a designer wanted to create a new type of battery. Batteries are made of solid materials. What would happen, he thought, if I took away the solidity and created an elastic battery that was as strong as solid batteries. He examined garbage bags that had the unique feature of bags blended with high performance plastics. This triggered the idea of entrapping a liquid electrolyte within an inert polymer sheet. This created an ultrathin, flexible battery that you can fold or roll up like a plastic bag. The expected market for the battery will be camcorders, cellular phones, laptops, pagers and games. It may even be considered to create battery clothing to replace battery packs for powering medical devices and so on.

In another example, a clothing retailer is concerned about the rate of garment returns. According to the store policy, a customer who returns a garment must receive a cash refund. What if you “take away” the cash refund? What can the store give the customer instead of a refund? His idea was to offer the customer a gift certificate worth 110 percent of the original purchase price. In effect this gives the customer a 10 percent reward for returning the unwanted garment.

The policy would allow the store to keep most of the cash, and the customers are happy with the reward. The real payback occurred when the customer returned with the gift certificate. A customer who returned a $100 garment would receive a gift certificate for $110. Psychologically this created a new buyer mindset and when the customer returned to the store, invariably, the customer would go to the higher priced garments. For example, instead of shopping for a $100 garment, the customer will be attracted to the $200 garments because, in their mind, it would “cost” him only $90.

Suppose you are the CEO of a large retail operation. One assumption is that for a CEO to run a profitable retail operation it must be tightly controlled. “Take away” the assumption “tightly controlled,” Now you have an operation that is “not controlled.”

This becomes the paradox that might be stated as “the best control comes from not controlling.” The legendary founder of Wal-Mart, Sam Walton, was a living demonstration of this contradiction. Walton was normally in his office only from Friday and Saturday to noon. Yet Wal-Mart was considered one of the more tightly managed organizations in the retail industry.

Someone once asked Walton how he could possibly run Wal-Mart when he was out of the office most of the time. He responded by saying, simply, that this was the only way to run a customer-focused organization. He spent Monday through Thursday in the field interacting directly with customers and employees and seeing what the competition was up to. In fact, while he was alive, Wal-Mart stores were built without an office for the store manager for the same reason. The manager’s job was to be out with the customers and employees.

Much like Michelangelo studied a block of marble; Walton studied a retail operation and took away what was not needed. Walton got started in retailing after World War II when he bought a Ben Franklin franchise in Arkansas. At that time, the corporation pushed product onto the franchise and the owner to push the product onto the customer.

He suggested that the corporation take away that operation from headquarters and let the franchises order the products. His argument was that the franchise owner knows the demographics of his market and he knows what his customer need and want. His idea was to pull needs and wants from his customers and then to pull these from the corporation. So instead of pushing product, allow him to pull the product from the corporation. Walton later said that no matter what he said or did he couldn’t get the corporate types to understand his retailing philosophy. So, he said, they forced him to go out and build his own stores and become the richest man in America.

Sam Walton and Michelangelo observed and studied what they had and by “taking away” what was not necessary left only the essence to work with. One sculpted “David,” the world’s most beautiful sculpture and the other created a retailing empire that changed the nature of retailing.

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Strategy Driven review: …. “Contributors have long benefited from Michael Michalko’s insights on creativity. We thoroughly enjoyed his book, Thinkertoys and have applied the methods he prescribes therein to our work almost every day.”

Web site: www.creativethinking.net

 

The difference between the way creative thinkers think and the way you were educated to think

INCLUSION.22EDITEDRead:     http://creativethinking.net/articlesandtechniques/#sthash.xia9b5Bt.dpbs

Combine What Exists Into Something That Has Never Existed Before

combine

In his book Scientific Genius, psychologist Dean Keith Simonton of the University of California at Davis suggests that geniuses are geniuses because they form more novel combinations than the merely talented. He suggests that, in a loose sense, genius and chance are syn­onymous. His theory has etymology behind it: cogito—”I think”—originally connoted “shake together”; intelligo, the root of intelligence, means to “select among.” This is a clear, early intuition about the utility of permitting ideas and thoughts to randomly combine with each other and the utility of selecting from the many the few to retain.

Because geniuses are willing to entertain novel combinations, they are able to discard accepted ideas of what is possible and imagine what is actually possible. In 1448 Johannes Gutenberg combined the mecha­nisms for pressing wine and punching coins to produce movable type, which made printing practical. His method of producing movable type endured almost unchanged for five centuries. The laws of heredity on which the modern science of genetics is based are the result of the work of Gregor Mendel, who combined mathematics and biology to create this new science. Thomas Edison’s invention of a practical system of lighting involved combining wiring in parallel circuits with high-resis­tance filaments in his bulbs, two things that were not considered possi­ble.

Imagine, for a moment, that thought is water. When you are born, your mind is like a glass of water. Your thinking is inclusive, clear, and fluid. All thoughts intermingle and combine with each other and make all kinds of connections and associations. This is why children are spontaneously creative.

ICE CUBES

In school you are taught to define, label, and segregate what you learn into separate categories. The various categories are kept separate and not allowed to touch each other, much like ice cubes in a tray. Once something is learned and categorized, your thoughts about it become frozen. For example, once you learn what a can opener is, whenever someone mentions “can opener” you know exactly what it is.

You are taught, when confronted with a problem, to examine the ice cube tray and select the appropriate cube. Then you take the cube and put it in a glass, where your thinking heats and melts it. For example, if the problem is to “improve the can opener,” the glass will contain all you have learned about can openers, and nothing more. You are thinking exclusively, which is to say you are thinking only about what you have learned about the can opener. No matter how many times the water is stirred, you end up creating, at best, a marginal improvement.

Now if you take another cube (e.g., vegetables) and put it in the same glass with the can-opener cube, your thinking will heat and melt both together into one fluid. Now when you stir the water, more associations and connections are made and the creative possibilities become immensely greater. The vegetable cube, once blended with the can opener cube, might inspire you to think of how vegetables open in nature. For example, when pea pods ripen, a seam weakens and opens, freeing the peas. This might inspire you to come up with novel ideas. You could, for example, manufacture cans with a weak seam that can be pulled to open the can. You cannot get this kind of novel idea using your conventional way of thinking.

What happens when you think simultaneously, in the same mental space, about a showerhead and a telescope orbiting the earth? When the Hubble telescope was first launched into space, scientists were unable to focus it. It could be salvaged only by refocusing it using small, coin-shaped mirrors.

The problem was how to deliver and insert the mirrors precisely into the right location. The right location was in a light bundle behind the main mirror. The NASA experts who worked on the problem were not able to solve it, and the multi-million dollar Hubble seemed doomed.

NASA engineer James Crocker was attending a seminar in Germany when he found out about the problem. He worked on it all day. Tired, he stepped into the shower in his hotel room. The European-style shower included a shower-head on an arrangement of adjustable rods. While manipulating the shower-head, Crocker suddenly realized that similar articulated arms bearing coin-shaped mirrors could be-extended into the light bundle from within a replacement axial instrument by remote control. Blending the Hubble telescope and the shower-head in the same mental space simultaneously created this remarkable solution.

Crocker was startled by his sudden realization of the solution that was immensely comprehensive and at the same time immensely detailed. As Crocker later said “I could see the Hubble’s mirrors on the shower head.” Crocker solved it by thinking unconventionally by forcing connections between two remotely different subjects.

Look at the following illustration A of the rectangle and circle. Both are separate entities. Now look at the extraordinary effect they have when blended together in illustration B. We now have something mysterious, and it seems to move. You can get this effect only by blending the two dissimilar objects in the same space.

 SQUARE.AND.CIRCLE

Combining a rectangle with the circle changed our perception of the two figures into something extraordinary. In the same way, combining information in novel ways increases your perceptual possibilities to create something original.

Creativity in all domains, including science, technology, medicine, the arts, and day-to-day living, emerges from the basic mental operation of conceptually blending dissimilar subjects. When analyzed, creative ideas are always new combinations of old ideas. A poet does not generally make up new words but, instead, puts together old words in a new way. The French poet Paul Valery is quoted by Jacques Hadamard in Jacque Hadamard: a universal mathematician by T.O. Shaposhnikova as saying “It takes two to invent anything. The one makes up combinations; the other chooses, recognizes what he wishes and what is important to him in the mass of things which the former has imparted to him.” Valery related that when he writes poetry he used two thinking strategies to invent something new in writing poetry. With one strategy, he would make up combinations; and with the other he would choose what is important.

Think for a moment about a pinecone. What relationship does a pinecone have with the processes of reading and writing? In France, in 1818, a nine-year-old boy accidentally blinded himself with a hole puncher while helping his father make horse harnesses. A few years later the boy was sitting in the yard thinking about his inability to read and write when a friend handed him a pinecone. He ran his fingers over the cone and noted the tiny differences between the scales. He conceptually blended the feel of different pinecone scales with reading and writing, and realized he could create an alphabet of raised dots on paper so the blind could feel and read what was written with it. In this way Louis Braille opened up a whole new world for the blind. Braille made a creative connection between a pinecone and reading. When you make a connection between two unrelated subjects, your imagination will leap to fill the gaps and form a whole in order to make sense of it.

Just as conceptual blending allows information to intermingle in the mind of the individual, when people swap thoughts with others from different fields it creates new, exciting thinking patterns for both. As Brian Arthur argues in his book The Nature of Technology, nearly all technologies result from combinations of other technologies, and new ideas often come from people from different fields combining their thoughts and things. One example is the camera pill, invented after a conversation between a gastroenterologist and a guided missile designer.

Suppose you are watching a mime impersonating a man taking his dog out for a walk. The mime’s arm is outstretched as though holding the dog’s leash. As the mime’s arm is jerked back and forth, you “see” the dog straining at the leash to sniff this or that. The dog and the leash become the most real part of the scene, even though there is no dog or leash. In the same way, when you make connections between your subject and something that is totally unrelated, your imagination fills in the gaps to create new ideas. It is this willingness to use your imagination to fill in the gaps that produces the unpredictable idea. This is why Einstein claimed that imagination is more important than knowledge.

Michael Michalko is a highly acclaimed expert on creative thinking and conducts seminars and think tanks worldwide. He has published several books which contain creative thinking techniques and are available at Amazon, Barnes&Noble, and major bookstores worldwide. http://www.creativethinking.net

How is a burdock similar to a zipper?

Gorge de Mestral, a Swiss inventor, wanted to improve the ordinary zipper. He looked for a better and easier way to fasten things. George’s thinking was inclusive as he was always trying to connect all sorts of things with the “essence of fastening” (e.g., how do windows fasten, how does a bird fasten its nest to a branch, how do wasps fasten their hives, how do mountain climbers fasten themselves to the mountain and so on). One day he took his dog for a nature hike. They both returned covered with burrs, the plant like seed-sacs that cling to animal fur in order to travel to fertile new planting grounds.

He made the analogical-metaphorical connection between burrs and zippers when he examined the small hooks that enabled the seed-bearing burr to cling so viciously to the tiny loops in the fabric of his pants. The key feature of George de Mestral’ thinking was his conceptual connection between patterns of a burr and patterns of a zipper. He bounced what I mean is that he had to take chances as to what aspects of a “burr” pattern matter, and what doesn’t. Perhaps shapes count, but not textures–or vice versa. Perhaps orientation count, but not sizes–or vice versa. Perhaps curvature or its lack counts and so on until he got it.

Patterns are fitted together like words in a phrase or sentence. A sentence is not the sum of its words but depends on their syntactic arrangement; “A dog bites a man” is not the same as “Dog a man a bites.” Likewise, an original idea is not the sum of combined thoughts but depends on how they are integrated together.

De Mestral’s thinking inspired him to invent a two-sided fastener (two-sided like a zipper), one side with stiff hooks like the burrs and the other side with soft loops like the fabric of his pants. He called his invention “Velcro,” which is itself a combination of the word velour and crochet. Velcro is not a burr + a zipper. It is a blend of the two into an original idea.

Perception and pattern recognition are major components of creative thinking.  Russian scientist Mikhail Bongard created a remarkable set of visual pattern recognition problems where two classes of figures are presented and you are asked to identify the conceptual difference between them.  Try the following patterns and see how you do.

Below is a classic example of a Bongard problem.  You have two classes of figures (A and B).  You are asked to discover some abstract connection that links all the various diagrams in A and that distinguishes them from all the other diagrams in group B.

Thought Experiment

.EX.BONGARD (2) (1024x1024)

One has to think the way de Mestral thought the way he thought when he created Velcro. One must take chances that certain aspects of a given diagram matter, and others are irrelevant.  Perhaps shapes count, but not sizes — or vice versa.  Perhaps orientations count, but not sizes — or vice versa.  Perhaps curvature or its lack counts, but not location inside the box — or vice versa.  Perhaps numbers of objects but not their types matter — or vice versa.  Which types of features will wind up mattering and which are mere distracters.  As you try to solve the problem you will find the essence of your mental activity is a complex interweaving of acts of abstraction and comparison, all of which involve guesswork rather than certainty.  By guesswork I mean that one has to take a chance that certain aspects matter and others do not.

Logic dictates that the essence of perception is the activity of dividing a complex scene into its separate constituent objects and attaching separate labels to the now separated parts members of pre-established categories, such as ovals, Xs and circles as unrelated exclusive events.  Then we’re taught to think exclusively within a closed system of hard logic.

In the above patterns, if you were able to discern the distinction between the diagrams, your perception is what found the distinction, not logic.  The distinction is the ovals are all pointing to the X in the A group, and the ovals area all pointing at the circles in the B group.

The following thought experiment is an even more difficult problem, because you are no longer dealing with recognizable shapes such as ovals, Xs, circles or other easily recognizable structures for which we have clear structures.  To solve this you need to perceive subjectively and intuitively make abstract connections, much like Einstein thought when he thought about the similarities and differences between the patterns of space and time, and you need to consider the overall context of the problem.

Again, you have two classes of figures (A and B) in the Bongard problem.  You are asked to discover some abstract connection that links all the various diagrams in A and that distinguishes them from all the other diagrams in group B.

BONGARD.DOT.NECK

Scroll down for the answer.

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ANSWER: The dots in “A” are on the same side of the neck in the illustration. The dots in “B” are on the opposite sides of the neck. To learn more about how creative geniuses get their ideas, read Michael Michalko’s Creative Thinkering: Putting Your Imagination to Work. http://www.amazon.com/Creative-Thinkering-Putting-Your-Imagination/dp/160868024X/ref=sr_1_1?ie=UTF8&qid=1316698657&sr=8-1

 

 

What Would You Have Done?

report carda

The above is a copy of a school report for Nobel prize winner, Dr John Gurdon, from his days studying Biology at Eton College. His professor a Mister Gaddum noted that for Gurdon to study science would be a sheer waste of time, both on his part, and on the part of those teachers who have to teach him.

My question is: If you were John’s parent, would you have discouraged his interest in science and directed his attention to another field of study?

Dr. Gurdon said that this was the only item about him that he ever framed. It hangs on a wall behind his desk as a reminder to trust your own instincts. It was at Oxford as a postgraduate student that he published his groundbreaking research on genetics and proved for the first time that every cell in the body contains the same genes. He did so by taking a cell from an adult frog’s intestine, removing its genes and implanting them into an egg cell, which grew into a clone of the adult frog.  The idea was controversial at the time because it contradicted previous studies by much more senior scientists, and it was a decade before the then-graduate student’s work became widely accepted.

But it later led directly to the subsequent discovery by Prof Yamanaka that adult cells can be “reprogrammed” into stem cells for use in medicine. This means that cells from someone’s skin can be made into stem cells which, in turn, can turn into any type of tissue in the body, meaning they can replace diseased or damaged tissue in patients.

Not allowing yourself to get discouraged by others is the most important lesson Dr. Gurdon learned in his life. Trust your own instincts. Albert Einstein was expelled from school because his attitude had a negative effect on serious students; he failed his university entrance exam and had to attend a trade school for one year before finally being admitted; and was the only one in his graduating class who did not get a teaching position because no professor would recommend him. One professor said Einstein was “the laziest dog” the university ever had. Beethoven’s parents were told he was too stupid to be a music composer. Charles Darwin’s colleagues called him a fool and what he was doing “fool’s experiments” when he worked on his theory of biological evolution.  Walt Disney was fired from his first job on a newspaper because “he lacked imagination.” Thomas Edison had only two years of formal schooling, was totally deaf in one ear and was hard of hearing in the other, was fired from his first job as a newsboy and later fired from his job as a telegrapher; and still he became the most famous inventor in the history of the U.S.

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(Michael Michalko is the author of Thinkertoys: A Handbook of Creative Thinking Techniques; Cracking Creativity: The Thinking Strategies of Creative Geniuses; Thinkpak: A Brainstorming Card Deck, and Creative Thinkering: Putting Your Imagination to Work. http://www.creativethinking.net)

ARE YOU COGNITIVELY LAZY?

THINKING

We have not been taught how to think for ourselves, we have been taught what to think based on what past thinkers thought. We are taught to think reproductively, not productively. What most people call thinking is simply reproducing what others have done in the past. We have been trained to seek out the neural path of least resistance, searching out responses that have worked in the past, rather than approach a problem on its own terms.

Educators discourage us from looking for alternatives to prevailing wisdom. When confronted with a problem, we are taught to analytically select the most promising approach based on past history, excluding all other approaches and then to work logically within a carefully defined direction towards a solution. Instead of being taught to look for possibilities, we are taught to look for ways to exclude them. This kind of thinking is dehumanizing and naturalizes intellectual laziness which promotes an impulse toward doing whatever is easiest or doing nothing at all. It’s as if we entered school as a question mark and graduated as a period.

Once when I was a young student, I was asked by my teacher, “What is one-half of thirteen?” I answered six and one half or 6.5. However, I exclaimed there are many different ways to express thirteen and many different to halve something. For example, you can spell thirteen, then halve it (e.g., thir/teen). Now half of thirteen becomes four (four letters in each half). Or, you can express it numerically as 13, and now halving 1/3 gives you 1 and 3. Another way to express a 13 is to express it in Roman numerals as XIII and now halving XI/II gives you XI and II, or eleven and two. Consequently one-half of thirteen is now eleven and two. Or you can even take XIII, divide it horizontally in two (XIII) and half of thirteen becomes VIII or 8.

My teacher scolded me for being silly and wasting the class’s time by playing games. She said there is only one right answer to the question about thirteen. It is six and one-half or 6.5. All others are wrong. I’ll never forget what she said “When I ask you a question, answer it the way you were taught or say you don’t know. If you want to get a passing grade, stop making stuff up.”

When we learn something, we are taught to program it into our brain and stop thinking about or looking for alternatives. Over time these programs become stronger and stronger, not only cognitively but physiologically as well. To get a sense of how strong these programs are, try solving the following problem.

Even when we actively seek information to test our ideas to see if we are right, we usually ignore paths that might lead us to discover alternatives. Following is an interesting experiment, which was originally conducted by the British psychologist Peter Wason that demonstrates this attitude. Wason would present subjects with the following triad of three numbers in sequence.

2       4       6

He would then ask subjects to write other examples of triads that follow the number rule and explain the number rule for the sequence. The subjects could ask as many questions as they wished without penalty.

He found that almost invariably most people will initially say, “4, 6, 8,” or “20, 22, 24,” or some similar sequence. And Watson would say, yes, that is an example of a number rule. Then they will say, “32, 34, 36″ or “50, 52, 54″ and so on– all numbers increasing by two. After a few tries, and getting affirmative answers each time, they are confident that the rule is numbers increasing by two without exploring alternative possibilities.

Actually, the rule Wason was looking for is much simpler– it’s simply numbers increasing. They could be 1, 2, 3 or 10, 20, 40 or 400, 678, 10,944. And testing such an alternative would be easy. All the subjects had to say was 1, 2, 3 to Watson to test it and it would be affirmed. Or, for example, a subject could throw out any series of numbers, for example, 5, 4, and 3 to see if they got a positive or negative answer. And that information would tell them a lot about whether their guess about the rule is true.

The profound discovery Wason made was that most people process the same information over and over until proven wrong, without searching for alternatives, even when there is no penalty for asking questions that give them a negative answer. In his hundreds of experiments, he, incredibly, never had an instance in which someone spontaneously offered an alternative hypothesis to find out if it were true. In short, his subjects didn’t even try to find out if there is a simpler or even, another, rule.

On the other hand, creative thinkers have a vivid awareness of the world around them and when they think, they seek to include rather than exclude alternatives and possibilities. They have a “lantern awareness” that brings the whole environment to the forefront of their attention. So, by the way, do children before they are educated. This kind of awareness is how you feel when you visit a foreign country; you focus less on particulars and experience everything more globally because so much is unfamiliar.

I am reminded of a story about a student who protested when his answer was marked wrong on a physics degree exam at the University of Copenhagen. The imaginative student was purportedly Niels Bohr who years later was co-winner of the Nobel Prize for physics.

In answer to the question, “How could you measure the height of a skyscraper using a barometer?” he was expected to explain that the barometric pressures at the top and the bottom of the building are different, and by calculating, he could determine the building’s height. Instead, he answered, “You tie a long piece of string to the neck of the barometer, then lower the barometer from the roof of the skyscraper to the ground. The length of the string plus the length of the barometer will equal the height of the building.

This highly original answer so incensed the examiner that the student was failed immediately. The student appealed on the grounds that his answer was indisputably correct, and the university appointed an independent arbiter to decide the case.

The arbiter judged that the answer was indeed correct, but did not display any noticeable knowledge of physics. To resolve the problem it was decided to call the student in and allow him six minutes in which to provide a verbal answer that showed at least a minimal familiarity with the basic principles of physics.

For five minutes the student sat in silence, forehead creased in thought. The arbiter reminded him that time was running out, to which the student replied that he had several extremely relevant answers, but couldn’t make up his mind which to use. On being advised to hurry up the student replied as follows:

“Firstly, you could take the barometer up to the roof of the skyscraper, drop it over the edge, and measure the time it takes to reach the ground. The height of the building can then be worked out from the formula H = 0.5g x t squared. But bad luck on the barometer.”

“Or if the sun is shining you could measure the height of the barometer, then set it on end and measure the length of its shadow. Then you measure the length of the skyscraper’s shadow, and thereafter it is a simple matter of proportional arithmetic to work out the height of the skyscraper.”

“But if you wanted to be highly scientific about it, you could tie a short piece of string to the barometer and swing it like a pendulum, first at ground level and then on the roof of the skyscraper. The height is worked out by the difference in the gravitational restoring force T =2 pi sqr root (I /9).”

“Or if the skyscraper has an outside emergency staircase, it would be easier to walk up it and mark off the height of the skyscraper in barometer lengths, then add them up.”

“If you merely wanted to be boring and orthodox about it, of course, you could use the barometer to measure the air pressure on the roof of the skyscraper and on the ground, and convert the difference in millibars into feet to give the height of the building.”

“But since we are constantly being exhorted to exercise independence of mind and apply scientific methods, undoubtedly the best way would be to knock on the janitor’s door and say to him ‘If you would like a nice new barometer, I will give you this one if you tell me the height of this skyscraper’.”

The obvious moral here is that education should not consist merely of stuffing students’ heads full of information and formulae to be memorized by rote and regurgitated upon demand, but of teaching students how to think and solve problems using whatever tools are available. In the mangled words of a familiar phrase, students should be educated in a way that enables them to figure out their own ways of catching fish, not simply taught a specific method of fishing.

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Read http://www.amazon.com/Cracking-Creativity-Secrets-Creative-Genius/dp/1580083110/ref=pd_sim_b_2?ie=UTF8&refRID=16NCRBEMHRCEQ1RAZG5V

Visit Michael Michalko’s creative thinking website: www.creativethinking.net

How to Get Ideas while Dozing

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In the history of art, most people could easily argue that Salvador Dalí is the father of surrealistic art. Surrealism is the art of writing or painting unreal or unpredictable works of art using the images or words from an imaginary world. Dali’s art is the definition of surrealism. Throughout his art he clearly elaborates on juxtaposition (putting similar images near each other), the disposition (changing the shape of an object), and morphing of objects, ranging from melted objects dripping, to crutches holding distorted figures, to women with a heads of bouquets of flowers.

Dali was intrigued with the images which occur at the boundary between sleeping and waking. They can occur when people are falling asleep, or when they are starting to wake up, and they tend to be extremely vivid, colorful and bizarre. His favorite technique is that he would put a tin plate on the floor and then sit by a chair beside it, holding a spoon over the plate. He would then totally relax his body; sometimes he would begin to fall asleep. The moment that he began to doze the spoon would slip from his fingers and clang on the plate, immediately waking him to capture the surreal images.

The extraordinary images seem to appear from nowhere, but there is a logic. The unconscious is a living, moving stream of energy from which thoughts gradually rise to the conscious level and take on a definite form. Your unconscious is like a hydrant in the yard while your consciousness is like a faucet upstairs in the house. Once you know how to turn on the hydrant, a constant supply of images can flow freely from the faucet. These forms give rise to new thoughts as you interpret the strange conjunctions and chance combinations.

Surrealism is the stressing of subconscious or irrational significance of imagery, or in more simplistic terms, the use of dreamlike imagery. Dalí’s absurd imagination has him painting pictures of figures no person would even dream of creating.  Following is a blueprint Dali’s technique.

BLUEPRINT

  • Think about your challenge. Consider your progress, your obstacles, your alternatives, and so on. Then push it away and relax.
  • Totally relax your body. Sit on a chair. Hold a spoon loosely in one of your hands over a plate. Try to achieve the deepest muscle relaxation you can. •
  • Quiet your mind. Do not think of what went on during the day or your challenges and problems. Clear your mind of chatter.
  • Quiet your eyes. You cannot look for these images. Be passive. You need to achieve a total absence of any kind of voluntary attention. Become helpless and involuntary and directionless. You can enter the hypnogogic state this way, and, should you begin to fall asleep, you will drop the spoon and awaken in time to capture the images.
  • Record your experiences immediately after they occur. The images will be mixed and unexpected and will recede rapidly. They could be patterns, clouds of colors, or objects.
  • Look for the associative link. Write down the first things that occur to you after your experience. Look for links and connections to your challenge. Ask questions such as:

What puzzles me?

Is there any relationship to the challenge?

Any new insights? Messages?

What’s out of place?

What disturbs me?

What do the images remind me of?

What are the similarities?

What analogies can I make?

What associations can I make?

How do the images represent the solution to the problem?

A restaurant owner used this technique to inspire new promotion ideas. When the noise awakened him, he kept seeing giant neon images of different foods: neon ice cream, neon pickles, neon chips, neon coffee, and so on. The associative link he saw between the various foods and his challenge was to somehow to use the food itself as a promotion.

The idea: He offers various free food items according to the day of week, the time of day, and the season. For instance, he might offer free pickles on Monday, free ice cream between 2 and 4 P.M. on Tuesdays, free coffee on Wednesday nights, free sweet rolls on Friday mornings, free salads between 6 and 8 P.M. on Saturdays and so on. He advertises the free food items with neon signs, but you never know what food items are being offered free until you go into the restaurant. The sheer variety of free items and the intriguing way in which they are offered has made his restaurant a popular place to eat.

Another promotion he created as a result of seeing images of different foods is a frequent-eater program. Anyone who hosts five meals in a calendar month gets $30 worth of free meals. The minimum bill is $20 but he says the average is $30 a head. These two promotions have made him a success.

The images you summon up with this technique have an individual structure that may indicate an underlying idea or theme. Your unconscious mind is trying to communicate something specific to you, though it may not be immediately comprehensible. The images can be used as armatures on which to hang new relationships and associations.

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To discover more creative-thinking techniques read CRACKING CREATIVITY (THE SECRETS OF CREATIVE GENIUS) by Michael Michalko http://www.amazon.com/Cracking-Creativity-Secrets-Creative-Genius/dp/1580083110/ref=pd_sim_b_2?ie=UTF8&refRID=16NCRBEMHRCEQ1RAZG5V

 

Creative Geniuses Are Geniuses Because They Know How To Form Novel Combinations Between Dissimilar Subjects

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Creative geniuses do not get their breakthrough ideas because they are more intelligent, better educated, or more experienced, or because creativity is genetically determined. Psychologist Dr. Dean Keith Simonton of the University of California researches a diversity of topics having to do with genius and creativity. One of his major conclusions is that geniuses are geniuses because they form more novel combinations than the merely talented. Creative thinkers form more novel combinations because they routinely conceptually blend objects, concepts, and ideas from two different contexts or categories that logical thinkers conventionally consider separate.

It is the conceptual blending of dissimilar concepts that leads to original ideas and insights.
In nature, a rich mixture of any two forces will produce patterns. For example, pour water on a flat, polished surface. The water will spread out in a unique pattern of drops. The pattern is created by two forces: gravity and surface tension. Gravity spreads the water, and surface tension causes the water molecules to join together in drops. It is the combination of the two different forces that creates the unique, complex pattern of drops.

Similarly, when two dissimilar or two totally unrelated subjects are conceptually blended together in the imagination, new complex patterns are formed that create new ideas. The two subjects cross-catalyze each other like two chemicals that both must be present in order for a new concept, product, or idea to form. This strongly resembles the creative process of genetic recombination in nature. Chromosomes exchange genes to create emergent new beings. Think of elements and patterns of ideas as genes that combine and recombine to create new patterns that lead to new ideas.

Educators could better help students understand the nature of creative thinking by offering examples of how creative thinkers actually created their ideas. Take, for example, Jake Ritty’s invention of the simple cash register we all take for granted. Jake Ritty’s invention is an example of combining two elements from two totally unrelated fields into an insightful solution. In 1879, Jake, a restaurant owner, was traveling by ship to Europe. During the voyage, the passengers took a tour of the ship. In the engine room, Jake was captivated by the machine that recorded the number of times the ship’s propeller rotated. What he saw in this machine was the idea of “a machine that counts.”

Ritty was thinking inclusively. His goal was to make his work as a restaurant owner easier and more profitable. Looking at his world, he examined it for patterns and for analogies to what he already knew. When he saw in the engine room the machine that counted the number of times a ship’s propeller rotated, he asked, “How would the process of mechanically counting something make my restaurant more profitable?” A mental spark jumped from his thinking about the ship to his thinking about his restaurant business when he conceptually combined a machine that counts propeller rotations with counting money.

He was so excited by his insight that he caught the next ship home to work on his invention. Back in Ohio, using the same principles that went into the design of the ship’s machine, he made a machine that could add items and record the amounts. This hand-operated machine, which he started using in his restaurant, was the first cash register. Understanding how Jake got his idea is understanding the process of creative thinking.

To say that the lawn mower was invented in the cloth-making industry may sound absurd, but that is precisely where it was invented. Edwin Budding worked in a cloth factory in England in the early part of the nineteenth century. During those days, the surface of the cloth produced by the factory was fuzzy and had to be trimmed smooth. This was done by a machine with revolving blades fixed between rollers.

Budding loved the outdoors and maintained a lawn on his property. What he found tiresome was trimming the grass, which had to be done with a long, heavy handheld tool called a scythe. Making a analogical connection between trimming the cloth and trimming the lawn, he built a machine with long blades and two wheels. He also attached a shaft to this machine so that one could push it without bending down. And so, in 1831, the first lawn mower was built.

Mixing ideas from unrelated domains energizes your imagination and lets you think of possibilities you would otherwise ignore. How are industrial management techniques related to heart by-pass surgery? Heart surgeons in Maine, New Hampshire, and Vermont reduced the death rate among their heart bypass patients by one-fourth by incorporating the business management techniques of W. Edwards Deming, a leading industrial consultant. His techniques emphasized teamwork and cooperation over competition. Doctors usually function as individual craftspeople without sharing information. Following Deming’s industrial model, they began to operate as teams, visiting and observing each other and sharing information about how they practiced.

Combining the patterns of two dissimilar concepts in your imagination transcends logical thinking and makes the creation of novel combinations possible. This is creative thinking.

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Read Michael Michalko’s Creative Thinkering: Putting Your Imagination to Work to learn more about how creative geniuses get their ideas.http://www.amazon.com/Creative-Thinkering-Putting-Your-Imagination/dp/160868024X/ref=pd_sim_b_3?ie=UTF8&refRID=0AZ4HDTTG40XHBRPX22Q