You’ve got five monkeys in a cage. You’ve got a banana hanging by a string in the middle of the cage. You’ve got some stairs going to the banana. Now pretty soon one of those monkeys is going to go for the banana and as soon as he hits the stairs you take a hose and you spray all five with freezing cold water for five minutes.
Now, some time passes and pretty soon another monkey is going to make the same attempt with the same result. All five monkeys get sprayed with a cold water. Now you turn off the cold water. You never use it again. One of the monkeys is going to go for the banana. He hits the stairs, the other four monkeys pounce on him and beat him up. Okay, understandable.
Now you replace one of those original monkeys with a new monkey. After a while that new monkey is going to spy that banana and when he goes for the stairs, the other four monkeys are going to jump on him and beat him. Right? Now, time passes, you replace another one of the original monkeys with a new monkey. That new monkey is going to go for the banana. The other four monkeys beat him up. Including the first new monkey who has no idea why he’s so enthusiastically beating up the new guy nor why he himself got beat up. Now you keep replacing these original monkeys with new ones until finally you’ve got a cage filled with fives monkeys who have never had the freezing cold water sprayed on them and never the less not one of those monkeys will never attempt to climb those stairs to go after the banana. Why not? Because that’s the way it’s always been done around here.
DON’T BE A MONKEY. LEARN THE CREATIVE THINKING TECHNIQUES THAT WILL SHOW YOU HOW TO GET THE IDEAS YOU NEED TO CHANGE YOUR PERSONAL AND BUSINESS LIVES. VISIT http://creativethinking.net/#sthash.SXV5T2cu.dpbs