As an author of several books about creative thinking I am always intrigued with the absurd and unusual ideas I discover. This week I discovered a company in Denmark that will start selling a new type of recyclable beer.

Two years ago, 50.000 liters of urine were collected from the Roskilde Music Festival in Denmark. The huge amount of urine produced at these kinds of festivals was having a negative impact on the environment and the sewage system.

A microbrewery in Denmark offered a solution that they call beer recycling. They took the urine and fertilized the barley with it (barley is typically fertilized with synthetic plant material. This beer is made by extracting water from urine. Beer recycling may turn urine into a natural resource.

The beer is titled “Pisner” (Love the name.), and will be on sale internationally soon.



Learn how to put your imagination to work to get the ideas you need to improve your personal and business lives. http://creativethinking.net/#sthash.SXV5T2cu.dpbs


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