How to Get Original Ideas


Consider what happens when you read these words:

  • Thief…………careless……….prison

Just three words activate a thinking pattern in your brain that relates a story about a thief who is careless, gets caught and ends up in prison. There is no story. There are only three unrelated words. Your brain simply recognized a certain pre-existing cognitive pattern, made the connections and assumed a story.

The brain processes new information by immediately imposing meaning based on the dominant, associated, assumed context rather than objective inspection. Secondly, our judgments and decisions are often based on automatic, rule of thumb responses to this information rather than on thorough, logical analysis. It is this habitual use of pattern recognition that provides us with an instant interpretation of the problem. It also limits our view of the world, our access to new ideas, and our access to unique solutions. If you always think the way you’ve always thought, you’ll always get what you’ve always got.

Learn how to change your thinking patterns and get original ideas. Read “How to Get Original Ideas” by Michael Michalko at:


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